Sunday, May 09, 2021

Category: CBS Corporation

CBS Corporation, Football, National Football League, Ratings (Audience Measurement), Super Bowl, Television
Super Bowl Viewership Drop in Line With Wider Decrease for N.F.L. and Sports


Sunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, still the lowest number of total viewers since 2007.Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games were watched this season by 7 percent fewer people than the season before.Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions. But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led 31-9, with no fourth quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.

เกมส์ยิ่งปลา คาสิโน ฟรีเครดิต
ฟรีเครดิตทดลองเล่น คาสิโน
เกมส์ คาสิโน ออนไลน์
บ่อนออนไลน์
คาสิโน ออนไลน์ได้เงินจริง

CBS Corporation, Coronavirus (2019-nCoV), Football, National Football League, Super Bowl, Tampa (Fla)
Staging the Super Bowl During a Big Crisis


“I can only really, in some ways, applaud them in the challenge that they clearly have taken on,” said Patrick Nally, a British sports-marketing executive with deep experience in the Olympics, soccer and an array of other major sports. “At the same time, I hope that they see the need to be as responsible as they must be, and present it in a manner that really reflects the tragedy that we’re all facing.”The game represents an odd chance for an American makeover — a new year, a new administration, a new outlook. It will be a 2021 America packaged and broadcast to the world. While the N.F.L. has a chance to look really good, or really bad, in ways never imagined before, Americans may be judged right along with the league.“In many ways, they are torch-carrying for the United States as a nation,” Nally said. “If ever there was an opportunity to present, to comment, in the right, responsible manner, this is the chance of doing it.”In Mourning, or In Vegas? Other sports leagues have had a chance to address the toll of the pandemic in recent months, though not with an audience this vast or a single game this orchestrated.The issue will confront the postponed Summer Olympics in Tokyo, which were rescheduled for this July and August. Next year’s Winter Olympics in Beijing will be closely watched, to see how the Chinese spin their role in the pandemic.The question of navigating something as frivolous-seeming as sports amid an ongoing crisis is not new, though there are no true historical parallels. Wartime might be the closest thing.During World War II, the Olympics were called off, but the N.F.L. and Major League Baseball conducted seasons and championships despite some players’ being pulled into duty. The N.F.L. finished its regular season on Dec. 7, 1941, the day of the Pearl Harbor bombing, and held playoff games a week later, as scheduled.

เกมส์ยิ่งปลา คาสิโน ฟรีเครดิต
ฟรีเครดิตทดลองเล่น คาสิโน
เกมส์ คาสิโน ออนไลน์
บ่อนออนไลน์
คาสิโน ออนไลน์ได้เงินจริง